Fast fashion is defined as the mass production of recent trends at a low cost. The majority of the time, when fast fashion is applied, cheap and tacky materials are used. Fast fashion is destroying small businesses because they cannot keep up with the knock-offs and stolen ideas that follow them continuously.

Small business owners try their best to make a living and follow their passions. Months of hard work and effort go into each product they put out. Some sacrifice everything just for a chance at getting their product out there. It is already hard enough to start a business from scratch, why must they also be hurt by mass producers? Products from massive companies are disposable and unimportant to these companies. Business owners are constantly taking risks and are undermined by mass corporations.

Fast fashion companies do not care about what is best for their customers. It is rare to find products that are good quality, environmentally friendly, and mass-produced. Customers should avoid shopping at establishments like Shein and Fashion Nova and instead pay more attention to small businesses. It may be slightly more expensive, but quality is guaranteed.

Small businesses pour an immense amount of effort into their businesses. Regardless of how much extra time it may take, small businesses prioritize quality over quantity. If something goes wrong, they will try their best to amend their mistake and ensure a satisfactory experience for all parties involved.

Next time you make a purchase, take some time to think about where it’s coming from, the quality you expect, and whether the company truly cares about you.